4-star hotel services have evolved, offering a blend of comfort and affordability. Guests are welcomed into an environment where quality isn’t sacrificed for cost, and a range of amenities cater to both leisure and business travelers.
Making a 4-star hotel sound enticing can be achieved by focusing on unique aspects of the property, its connection to the destination, and the value it brings to travelers Premier Hotels strives to distinguish our 4 star properties through a blend of features that strike a balance between luxury and affordability.
A deep dive into 4-star hotel services entails a review of each amenity and service to see that it is orchestrated with a focus on delivering a balanced guest experience. It’s a world where comfort, convenience, and quality converge to offer guests a stay that feels both enriching and value-packed.
Here are some ways to market a 4-star hotel as an attractive choice for travelers:
1. Emphasize local charm
Experience the city like a local by highlighting locally-inspired decor, nearby attractions or partnerships with local businesses (e.g. nearby restaurants or shops) to showcase the hotel’s ties to the area.Try to frame the hotel as a hidden gem where guests can experience the authentic side of the destination.
Some examples could be: The lobby art showcases local artists or complimentary tastings at nearby artisanal markets.
2. Focus on personalized service and comfort
Emphasize attentive service, comfortable rooms, and a welcoming atmosphere. Use descriptions like where comfort meets convenience or big-hearted hospitality.
Share stories about the friendly staff who offer local tips and individual attention to detail. Highlight any unique services like personalized wake-up calls or flexible check-in options.
An example could be: We pride ourselves on making every guest feel at home with personal touches from caring staff.
3. Highlight unbeatable location and accessibility
Draw attention to the hotel’s prime location as a superb base for exploring key attractions. Use headlines like in the heart of the action or steps away from adventure.
Promote how close the hotel is to popular landmarks, public transportation, dining spots or the city centre, making it easy and convenient for travellers to explore.
Examples like: Stay just a short walk from a famous landmark or explore the city with ease.
4. Sell the value and affordability angle
Emphasize that guests get more for less, appealing to budget-conscious travelers who don’t want to sacrifice comfort or location. Use phrases like luxury on a budget or affordable comfort in the city.
Highlight amenities that add value, such as free Wi-Fi, complimentary breakfasts, or access to nearby gyms or pools.
As an example – get the best of the city without breaking the bank, spacious rooms and thoughtful amenities being included.
5. Create travel packages and local experiences
Market the hotel as a base for curated experiences, like local tours or activities. Use titles like ‘stay & explore packages’ or ‘your key to the city’.
Partner with local tour operators to offer exclusive deals for guests, or create themed packages e.g., food tours, adventure hikes, or historical explorations.
Book a stay with us and enjoy exclusive discounts.
6. Promote family-friendly amenities
Emphasize that the hotel is great for families or groups, making travel easy and affordable. Use taglines like ‘perfect for families and friends’ or ‘group getaways made easy.’
Pinpoint amenities like rooms designed with families in mind, interconnecting rooms, and group discounts. Promote facilities that accommodate families, such as child-friendly dining options or an on-site play area.
8. Highlight a unique on-site amenity
Emphasize a stand-out feature that guests may not expect from a 4-star hotel. Use phrases like ‘surprising perks’ or ‘more than what meets the eye.’
Promote an unexpected feature, like a cozy rooftop bar, small garden area, or inviting coffee lounge.
9. Leverage guest testimonials and reviews
Use real guest feedback to demonstrate that the hotel offers more than just a place to sleep. Phrases like ‘see why guests love us’ or ‘your ideal stay, rated by guests’.
Pull in genuine quotes and ratings from guests, showcasing their appreciation for the hotel’s friendly staff, location and hospitality.
10. Create a sense of community with local events
Position the hotel as part of the local scene. Use phrases like ‘where locals and travelers connect’ or ‘join the community’.
Feature events that guests can attend nearby or in partnership with local businesses, such as weekend markets, music nights with a local band to showcase a true taste of local culture or local celebrations.
With these angles, you can turn a 4-star hotel into an appealing, value-rich option that’s perfect for adventurous and budget-savvy travelers looking to make the most of their stay.
With the above approach Premier Hotels has successfully positioned the group’s properties to take advantage of the growing economic pressures middle class South Africans are facing and their search for cost-effective yet comfortable travel options.
By Sigal Nassimov-Geva, COO of Premier Hotels
