The extended stay segment is witnessing significant growth, with an increasing focus on design and community-oriented brands, as well as those committed to sustainability. This trend was a hot topic at the International Hospitality Investment Forum (IHIF) in Berlin earlier this year, highlighting the evolving demands of modern travelers.
According to the latest trends, Aparthotels continue to become increasingly popular for bleisure travelers as their business trips are being converted into a family stay, simply by adding a few days at the end and having the rest of the family join. On average, travel stays are slightly longer now when compared to previous years, and having an apartment allows you to stay with added convenience. Having a fully fitted kitchen with high-end appliances and easy access to hotel facilities in great locations makes it easy to stay longer.
The trend that followed post-COVID is that extended stays of blended work and leisure are now a constant and not a passing trend. This is relevant to both international and local markets, however, the domestic market continues to influence occupancy, with 22% of guests coming from within the country.
The Extended Stay Boom
According to statistics released by local property management company Propr and hotel management software company RoomRaccoon, the data reveals that aparthotels within its portfolio are outperforming the long-term rental rate, on a nett basis, by over 50%. The research reveals that travelers are in search of accommodation that provides great work areas and also offers recreational spaces. Some are looking for a short-term stay, while others need a place for an extended period and aparthotels cater to both types of travelers. Guests can enjoy hotel amenities without hotel formality, such as seamless check-ins, daily housekeeping, crisp fresh linen, and well-stocked fridges. Additionally, aparthotels typically offer great communal areas like pools, co-working spaces, gyms, coffee shops, or rooftop decks where guests can meet other travelers.
The research also suggests that aparthotels seem to be the accommodation of choice for digital nomads, as they are often much more affordable than alternative accommodations. The trend of working from anywhere has resulted in there being 35,000,000 known digital nomads worldwide, a number expected to grow through to 2030.
Design-Driven Spaces
Modern extended-stay properties are shedding the corporate tag and embracing lively, design-focused environments. Brands like Marriott are redefining the market with modern designs yet practical features like meeting spaces, trendy 24-hour dining options suited for business and leisure, as well as fitness centers that boast state-of-the-art equipment. “Our focus is on creating spaces that are not only functional but also inspiring and reflective of local culture,’’ says Alison Turner, Cluster Director of Marketing for Marriot.
Community and Belonging
The sense of community is a key feature in the extended stay segment, with properties designed to combat the loneliness often associated with business travel. Open-plan public spaces, co-working areas, and community events are common, enhancing guest interactions and creating a homely atmosphere. “Building a sense of community is integral to the guest experience. We aim to make every stay feel personal and connected,” comments Heinrich Gottsche, Hotel Manager for Marriot Melrose Arch.
Marriott Executive Apartments Melrose Arch redefines premium extended stay experiences, offering discerning business travelers a seamless blend of luxury, comfort, and practicality. Nestled in the vibrant Melrose Arch precinct, this property caters to those seeking a residence and hotel combined – a workspace and home base. It’s a place where modern luxurious apartment living makes it easy to settle in and enjoy a sense of security and connection, both physical and emotional, ensuring that extended stays in unfamiliar places become memorable experiences.
Marriott Executive Apartments Melrose Arch: A Local Example
In line with these global trends, Marriott Melrose Arch offers premium, fully serviced Executive Apartments for long-term stays. The hotel amenities include a corporate shuttle service, a swimming pool, and 24-hour security, ensuring a comfortable and secure stay. “Our goal is to offer a seamless blend of luxury and practicality, catering to the diverse needs of our long-term guests,” says Turner.
Located in a prime lifestyle space like Melrose Arch, Marriott Executive Apartments also provides guests with easy access to a myriad of restaurants, shops, and entertainment options, making it an ideal location for leisure and business travelers and even those seeking temporary residence whilst relocating or renovating their homes. ‘’We strive to provide all the comforts of home with the added benefits of hotel amenities, ensuring a truly exceptional extended stay experience,” concludes Turner. For more information visit Marriott Hotel Melrose Arch
