Sir Fruit Shakes Up Juice Category with the Launch of its Limited Edition Energy Juice
In a world that never seems to slow down, many of us look for ways to sustain our dwindling energy levels to keep up with the demands of everyday life. We employ strategies to mask inadequate sleep and often turn to an indulgent treat or fizzy drink as a means to power through our hectic schedules. However, relying on this type of temporary boost instead of healthier options in our quest to fortify ourselves, actually proves counterproductive. The key lies in opting for choices that promote sustained rather than short bursts of energy. With this objective in mind, Sir Fruit, an award-winning South African fruit juice producer, has unveiled Voema—an innovative and energy-boosting 100% plant-based blended juice that offers individuals a healthy alternative.
David Baker, Sir Fruit CEO says they drew inspiration for the name of this revitalising limited-edition fruit and vegetable juice from a popular South African slang term ‘voema’, meaning ‘energy’ and ‘vigour’. “We have ensured that Voema, carefully crafted to cater for increasingly health-conscious consumers who are looking for a little extra ‘pick-me-up’, lives up to its name.”
Baker adds, “At Sir Fruit, we are passionate about pushing boundaries and are committed to providing refreshing alternatives that meet the needs of wellness-savvy people. Voema is just another example of how we continue to redefine the beverage landscape by offering options that align with the evolving demands of individuals who want to enjoy sustained energy and increased productivity throughout the day”.
Bringing innovation to the juice industry is not something new for Sir Fruit. In fact, they are known for leading the charge in revolutionising the juice category to promote choice through products like their functional shots and 100% cold-pressed juices. Baker elaborates, “In our market research, we identified a gap where consumers were seeking alternatives to traditional hot and cold beverages for a revitalising pick-me-up. With this insight, we took the lead and introduced Voema as a limited-edition offering.”
Made up of a unique winter blend of grapefruit, orange, black carrot, ginger, and guarana, Voema goes beyond just providing a little extra ‘kick’; it is guarana-teed to tantalise your taste buds too! Now exclusively available in a convenient 250ml bottle from select Engen, Checkers, and Vida stores, but for a limited time only.
To up the ante, Sir Fruit has also launched a Voema QR code competition where entrants can win their share of data, airtime, fuel and Takealot vouchers, every week until the end of August. All you have to do is purchase a bottle from one of the exclusive outlets and then go to https://sirfruit.com/pages/voema-competition to enter.
For more information about Sir Fruit and its products, please visit https://sirfruit.com/collections/voema.