It was a day to remember in Cape Town as Reebok and Motley Crew teamed up to throw a launch event for the new Reebok Nano X4 on 14 March 2024 at Paul Roos Gymnasium in Stellenbosch, Cape Town. Reebok has partnered with Paul Roos Gymnasium, as the official supporting sponsor, of the High Performance Centre, and its Performance Development Programme.
The invite-only event celebrated the new Official Shoe of Fitness, showcasing the Nano X4’s innovative features and reinforcing its position as the ultimate partner in fitness.
Facilitated by Tyron Hatch, the founder of Motley Crew and Fitchella Fitness Festival, the exclusive activation brought out athletes in the Paul Roos Gymnasium community, hosting Bloemhof Girls High 1st Netball team, the Motley Crew CrossFit community, Reebok Unlocked members, influencers, media, and friends of the brand. The vibe was pure energy, collaboration, and a shared purpose to get people moving.
Of course, what’s a fitness launch without breaking a sweat? Attendees were given Reebok Nano X4 footwear for a high-energy workout that got everyone moving, to the beat of DJ Tarzan. The session showcased the Nano X4 in all its glory—think a FLEXWEAVE Knit Upper and a Lift and Run (L.A.R) Chassis System that takes stability, breathability, and comfort to new heights. The activation was buzzing with a healthy treats table loaded with smoothies, fruit, and nuts, and spaces featuring Instagram-worthy moments that had everyone snapping and sharing.
Reebok’s Nano X4 is the start of a new fitness movement—and the brand is here to push boundaries and make fitness fun, accessible, and stylish. The buzz created around the Nano X4 is just the beginning of a journey that promises to be packed with innovation, excitement, and, most importantly, a supportive community that moves together.
Ready to step up your game with the Official Shoe of Fitness? The Nano X4 launched in South Africa on 12 February 2024, and is available on Reebok.co.za and in-store at Reebok Canal Walk.
