The spirits industry is seeing a definite shift towards luxury RTD (ready to drink) and elevated drinking experiences that symbolise innovation and fun. This is why Samuel Gelston’s Irish Whiskey has launched two new premixes, namely Samuel Gelston’s Whiskey & Lime Soda and Samuel Gelston’s Whiskey & Apple Spritz.
Poised to deliver an authentic and flavour-forward experience, with consumers seeking elevated options, these whiskey premixes can be enjoyed anywhere anytime. It appeals to a younger audience who are looking to diversify from more common choices like beer or cider and who are seeking quality in every sip. It’s like having your own personal mixologist on hand at all times – ideal for parties, picnics, festivals and concerts.
Samuel Gelston’s blended Irish whiskey is made from a blend of Irish malted barley and grain that is triple distilled for smoothness, then matured in the finest quality ex-bourbon oak casks. This combination of triple distillation in addition to only the finest ingredients and cask aging creates an elegantly smooth yet expressive whiskey with rich flavours.
Founded by Samuel Gelston, a prosperous wine and whiskey merchant from Belfast, in 1830, the Irish malted barley and grain blend is triple distilled for smoothness and matured in the finest ex-bourbon oak casks to produce a flavour-rich, expressive whiskey that’s smooth and easy to drink with a natural sweetness.
Samuel Gelston’s Whiskey & Lime Soda and Samuel Gelston’s Whiskey & Apple Spritz is available at most leading liquor retailers and online at Takealot and Liquor Drop (www.liquordrop.co.za) and distributed by Halewood South Africa.
For more information please visit https://halewood.co.za/samuel-gelstons-irish-whiskey/
