Africa’s most powerful tourism trade gathering, Africa’s Travel Indaba, kicks off on Monday, 12 May 2025 with the return of the dynamic BONDay (Business Opportunity Networking Day) — a one-day immersion into collaboration, insight, and opportunity across the continent’s tourism sector.
Hosted by South African Tourism, BONDay sets the tone for the week ahead with a programme that blends strategic dialogue, future-forward thinking, and impactful networking.
“BONDay is where Africa’s tourism thinkers meet its doers. It’s a place to connect, collaborate and co-create the future of tourism on our continent,” says Darryl Erasmus COO at South African Tourism.
Why BONDay Matters:
- Empowers tourism stakeholders with tools to navigate a recovering, competitive global market
- Drives inclusive sector growth through strategic partnerships
- Connects SMMEs and entrepreneurs to global insights and opportunity pipelines
- Champions African excellence and innovation through thought leadership
SMMEs are at the heart of BONDay. This day is about putting them on the map, and into the boardroom.
BONDay 2025 Programme Highlights
All sessions take place on Monday, 12 May at the Durban ICC
| Time | Schedule |
| 09h00 – 10h50 | BONDay Opening Plenary – Mother Africa Earth / Umhlaba Time Session 09h00–09h05 Opening remarks and introduction of SA Tourism CEO 09h05–09h10 Welcoming Remarks 09h10–09h30 Africa’s Excellence, Endless Possibilities – An African Journey of Resilience, Triumph, and Unstoppable Spirit 09h30–09h32 Introduction of Minister of Tourism, South Africa 09h35–09h45 NDT Address (TBC) 09h50–10h50 Africas Voice at G20 – A continental collaboration for Future Tourism Opportunities |
| 11h00 – 13h05 | BONDay Stream 1 – Maji / Water – Connect – Creating a Collective Vision for Africa Time Session 11h00–11h45 Unlocking Growth through Impactful Localisation Strategies – Aligning regional approaches for effective demand creation 11h50–12h30 Regional Collaboration: Uniting Forces to Catapult Africa’s Tourism Economy 12h35–13h05 Stream Wrap-up |
| 11h00 – 13h05 | BONDay Stream 2 – Moto / Fire – Discover – Africa’s Enhanced Positioning Through Authentic Immersion Time Session 11h00–11h45 Transforming Travel: Crafting Authentic, Sustainable Journeys Through Experiential Travel – Eco-Tourism, Gastronomy & Wellness Exploration 11h50–12h30 Discovering Africa’s Hidden Gems: Unveiling Untapped Destinations and Unique 12h35–13h05 Stream Wrap-up |
| 11h00 – 13h05 | BONDay Stream 3 – Ardhi/ Earth – Grow – Powering Africa’s Tourism with Cutting-Edge Technology and Sustainable Innovation Time Session 11h00–11h45 Innovating for Tomorrow: Leveraging Technology to Propel Africa’s Tourism Industry 11h50–12h30 Future-Proofing African Tourism: Pioneering Innovations to Lead on the World Stage 12h35–13h05 Stream Wrap-up |
| 13h00 – 14h00 | BONDay Lunch Partake in a wide array of authentic South African and African cuisine whilst enjoying lunchtime entertainment. |
| 14h00 – 17h00 | Tourism Communicators Forum (TCF) |
Join Us!
BONDay is a platform to shape ideas, spark opportunity, and showcase the best of Africa. Don’t miss it.
Register now at: www.indaba-southafrica.co.za
#TravelIndaba2025 | #ATI2025 | #BONDay
