Johannesburg, 30 April 2025 – In a significant move that reflects its ongoing commitment to sustainable development and environmental stewardship, Alexforbes has announced its sponsorship of WildEarth — the renowned media platform that showcases the wonders of African wildlife to a global audience.
Starting Thursday, 1 May 2025, Alexforbes will sponsor SafariLive Sunset, WildEarth’s flagship three-hour live broadcast. This daily show immerses viewers in the heart of the African bushveld. It is available on multiple platforms including DStv Channel 183, Freeview Channel 91, OpenView Channel 115, WildEarth’s YouTube channel and its network of global FAST channels and apps.
WildEarth has redefined wildlife broadcasting by combining live, unscripted safari experiences with expert natural history commentary. Its distinctive point-of-view style delivers authentic encounters from iconic game reserves including Sabi Sand, Sandringham, Welgevonden, Amakhala and Mabula. Viewers do not just watch — they become part of the safari, with each moment offering the possibility of a new and breathtaking discovery.
Dawie de Villiers, CEO of Alexforbes, shared the vision behind this partnership: “For 90 years, Alexforbes has been guided by the principle of inclusivity, empowering South Africans from all walks of life to invest in their future. This sponsorship is a natural extension of that ethos. While the privilege of a live safari has traditionally been limited to a few, our partnership with WildEarth aims to democratise access to South Africa’s extraordinary natural heritage. We are proud to help bring the thrill and beauty of our wildlife into homes and devices across the country.”
Andre Crawford-Brunt, Chairman of WildEarth, said “We are delighted to welcome Alexforbes to the WildEarth family as we continue our mission to connect people with nature. In an era where the health of our planet is paramount, support from organisations like Alexforbes is invaluable. There is only one Planet Earth and protecting its biodiversity is a shared responsibility. Alexforbes’ commitment enhances our ability to make a real, positive impact — for the planet and South Africa. With our global audience and reach, this partnership will amplify the message of conservation for generations to come.”
WildEarth reaches a significant global audience, with nearly 680 000 YouTube subscribers and millions of monthly viewers. The SafariLive Sunset programme airs daily from 15:30 to 18:30 until 14 May, and from 15:00 to 18:00 from 15 May onwards. This live broadcast offers a rare, real-time perspective of South Africa’s wilderness. Through distribution across more than 20 global platforms, the partnership with Alexforbes enhances visibility of the country’s rich biodiversity and highlights the importance of its conservation.
