by Justin

Celebrate the lifting of COVID restrictions with discounted rates for Africa Travel Week’s leading shows WTM Africa and ILTM Africa 2023

  • Book your stand WTM Africa and your table at ILTM Africa 2023 before the end of July 2022 to benefit from exclusive, limited-offer early-bird specials.   
  • Now that South Africa has officially removed all remaining Covid regulations, including the requirement to wear masks indoors, limits on gatherings and entry restrictions, Africa Travel Week 2023 promises to be bigger and better than ever before.
  • The event will be held under the theme ‘Colour your World’

Cape Town, 29 June 2022 – RX Africa has launched an early-bird special for exhibitors who want to secure their spot for Africa Travel Week 2023, including headline shows WTM Africa and ILTM Africa. Both events will return to the Host City of Cape Town with WTM Africa being held at the CTICC from 03 to 05 April 2023 and ILTM Africa from 31 March to 02 April at Kirstenbosch National Botanical Gardens.

“We are excited that South Africa has lifted all remaining Covid restrictions for travel as well as for events and conferences. Now that events are well and truly back, it’s the perfect time to remind exhibitors that there is still time to take advantage of the early-bird special for the 2023 show, which promises to be bigger and better than ever before.

“Next year will be a bumper year for travel and tourism to and from Africa, so we want to give the industry time to budget, get ready and enjoy the best return on investment of their attendance at trade shows, ” says Megan De Jager, Portfolio Director: Travel, Tourism & Creative Industries Portfolio at RX Africa.


The theme of Africa Travel Week 2023 will be ‘Colour your World’ – a reminder to the travel industry of the benefits that travel and tourism offer in bringing cultures together, expanding people’s horizons, creating jobs, and developing a more inclusive, diverse and ultimately better world.

But it goes further than that, according to De Jager. “Different colours have determined tourism marketing in the past few years. Green tourism allows us to protect our precious environment and communities. Pink tourism makes the world a more inclusive place. And we are now also seeing the emergence of orange tourism: a celebration of culture, identity, heritage, and creativity”.

Next year’s Africa Travel Week will explore all the different colours in tourism and highlight the importance of each through its various conferences: IBTM Africa, EQUAL Africa and the African Tourism Investment Summit. The African Travel and Tourism Awards returns to award the incredible marketing campaigns that have been developed by and for the travel and tourism industry.


Africa Travel Week’s, a vibrant digital resource brimming with valuable articles, updates, and expert-led podcast sessions, will also bring resources focused on how you can ‘colour your world’ through tourism.

Those within the industry can stay up to speed with further updates by regularly checking ATW Connect, signing up to the mailing list, and joining their social media channels on Facebook, Instagram and LinkedIn.

“It has been a tough couple of years for everyone in the industry, but now that Covid restrictions have been lifted, the future is looking bright,” De Jager concludes. 


World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. The show facilitates business connections for the global (leisure) travel community. Senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating travel industry contracts.

Next live event: Monday 7 to 9 November 2022 at ExCel London

Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with visitors from more than 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere

Next in-person event: Sunday 8 to Wednesday 11 May 2022, Dubai World Trade Centre, Dubai

Next virtual event: Tuesday 17th and Wednesday 19th May 2022

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ATM Virtual, ILTM Arabia, Arival Dubai, Influencers’ events and activations, as well as Travel Forward. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country summits.

WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.

Next event: Tuesday 4 to Thursday 6 April 2023 – Expo Center Norte, SP, Brazil

WTM Africa launched in 2014 in Cape Town, South Africa.  In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

Next event: Monday 3 to Wednesday 5 April 2023 – Cape Town International Convention Centre, Cape Town

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.

WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub.

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.


RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*

*Note: Current market capitalisation can be found at

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