The Living Journey Collection marks a decade of South African hospitality with the acquisition of Majeka House, a landmark boutique hotel in the Stellenbosch Winelands.
This milestone expands the group to eight small luxury properties, all within a two-hour drive of Cape Town. The portfolio is known for heartfelt service, thoughtful design, and a strong sense of place. Founded by international hoteliers Friedrich and Lorraine Schaefer, the collection reflects their belief in hospitality rooted in care, culture, and meaningful connection.
A decade of conscious, people-centred hospitality
The Schaefers met in New York in the late 1980s, working at respected luxury hotels including The Westbury and Plaza Athénée. Their global experience inspired a return to the true heart of hospitality. The Living Journey Collection champions personal service, authentic warmth and the freedom to create genuine memories without the rigidity of traditional hotel formality.
The group employs approximately 170 staff, one-third of whom have been promoted from within. The commitment to talent development and long-term careers forms a cornerstone of the brand.
A focus on sustainability runs through each hotel, from the use of local design talent and handcrafted décor to thoughtful environmental practices. Each property aims to uplift local communities and celebrate its regional character.
A growing collection of boutique experiences
“We want guests to leave feeling joyful, cared for and enriched. Small touches matter. Our teams are encouraged to share their passion with every guest,” says Friedrich Schaefer, co-owner of The Living Journey Collection.
The eight properties each offer a unique experience, but all deliver the group’s signature hospitality ethos: calm environments, attentive service, and refined yet relaxed luxury.
The collection includes:
Cape Town
Zest Boutique Hotel, Green Point
A 14-room design-forward property and the group’s flagship. Colourful, modern and ideal for exploring Cape Town on foot.
The Tree House Boutique Hotel, Green Point
Another 14-room hotel offering a cosy urban retreat with curated fine art and a welcoming residential feel.
Hermanus
One Marine Drive Boutique Hotel
Set above Walker Bay, the 16-room coastal escape offers stunning ocean views, nearby whale-watching routes, access to the Hemel-en-Aarde wine valley, and relaxed, stylish comfort.
Franschhoek
Chapter House Boutique Hotel
A restored 1888 heritage building with 17 rooms, blending historic charm and modern elegance. Originally a Mission House and later Franschhoek’s school.
Plumwood Boutique Hotel
An 11-room sanctuary surrounded by nature. Tranquil, warm and ideal for guests seeking serenity.
Robertson
The Robertson Small Hotel
Victorian charm meets modern design in this 11-room countryside retreat. Features include two pools, a spa, the acclaimed Small Restaurant, and the lively EM Bar.
Stellenbosch
River Manor Boutique Hotel
Eighteen classic, character-filled rooms moments from Stellenbosch town centre. Perfect for strolling between galleries, wineries, and cafes.
Majeka House Boutique Hotel (newly acquired)
The largest property in the collection. Known for its eclectic interiors, award-winning charm and spa. A contemporary Winelands favourite close to Vriesenhof and the Dylan Lewis Sculpture Garden, now refreshed under new ownership.
A philosophy shaped by passion and place
“We believe every stay is part of a journey,” says Lorraine Schaefer. “We want guests to feel part of our story and to take us with them into theirs.”
The Living Journey Collection remains proudly independent and family-run. A commitment to authenticity, service and soul connects each property.
Special festive offer
Guests can enjoy an Early Bird Festive Save of 20% on stays between 1 and 19 December 2025, bookable until 31 October 2025. The offer includes breakfast and is valid across all eight properties.
