First Group Hotels and Resorts Announces 'Blue Monday' Sale

by Tia

First Group Hotels and Resorts, a leading name in the hospitality industry, is excited to announce the return of their highly anticipated ‘Blue Monday’ sale. This exclusive promotion offers incredible savings on accommodation for the upcoming holiday season. Say goodbye to Monday Blues and start planning your unforgettable holiday with savings of up to 30% off on your stay. But that’s not all, according to Shaun Lamont, Managing Director of First Group, as an added bonus, customers will also receive a Takealot voucher worth up to R1000 with their booking.

He explains, “Black Friday can often become overwhelming, with numerous deals getting lost in the ‘noise.’ Our goal is to offer South Africans a streamlined opportunity to save on their upcoming holidays without the hassle of sifting through countless other promotions.” He added that the Group introduced this concept for the first time last year, and its overwhelming success is what motivated them to bring it back once again.

So, what do you need to know?

1. Blue Monday will take place on 30th October 2023, offering you big savings with up to 30% off accommodation.

2. In addition to the accommodation discount, you will also receive a Takealot voucher of up to R1000 when you book, dependent on your length of stay. This voucher can be used to purchase a variety of products on Takealot, enhancing your holiday experience even further.

3. If you’re not ready to lock in your travel dates just yet, don’t worry. First Group Hotels and Resorts allows you to purchase vouchers for future use. This flexibility means you can secure fantastic savings now and plan your getaway when the time is right.

After you’ve booked your accommodation, you might want to consider spending money for your holiday. Lamont assures that while saving might seem daunting within a two-month timeframe, it’s entirely achievable, and shares three great tips:

1. Determine how much you need to save: Start by outlining your expected holiday expenses, from travel to meals and entertainment. Establishing your savings target will help you identify potential cost-cutting opportunities.

2. Set up a dedicated savings account: Use a separate savings account for your holiday fund. This will make it easier to track your progress and ensure you’re not tempted to dip into your savings for other expenses.

3. Cut unnecessary expenses: It’s time to be ruthless in your savings strategy. Cut out takeout, dining out, and daily coffees. Skip convenience meals and drinks, even at the sports field. Temporarily cancel your streaming account and unused subscriptions. Shift to monthly grocery shopping (instead of weekly or daily) and set a strict budget for Christmas gifts, focusing on kids only.

Don’t let the chance to book your December holiday slip away. Take advantage of the ‘Blue Monday’ Sale on 30th October and start planning now. With incredible discounts on accommodations and a Takealot voucher to spend, First Group Hotels and Resorts is here to help you make magical, lasting memories with your friends and family.

For more information on the Blue Monday Sale and to book your stay, visit

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