Tourism Marketing Conference to be held in Cape Town

by Tia

The tourism sector is picking up momentum and it’s time for the industry to re-focus on effective marketing. The upcoming Tourism Marketing Conference during Tourism Month on 13 & 14 September 2023, gives industry players the opportunity to re-strategise and focus on the latest trends, opportunities and key areas of tourism marketing, innovation, positioning and branding.

This year there will be a strong focus on local tourism marketing within the conference theme “Tourism: A Bright Future”. The conference will facilitate a debate and learning experience that will help destinations and tourism product providers to improve their marketing efforts to ultimately attract more business and be more competitive in the local and global tourism marketplace.

More than 12 speakers and panellists will discuss and address current trends and challenges of marketing tourism products and destinations. Topics at the live event include: Local Tourism Marketing, Branding in Tourism, Destination Marketing, Media, Innovation & Technology, Reputation and online reviews, Tourist behaviour, Social Media and interactive marketing, Tourism and the Environment, Tourism Promotion, Relational Marketing in tourism (CRM), Digital marketing, Influencer and Referral Marketing, Content Marketing, the sharing/collaborative tourism economy and more.

The conference is open to all Tourism Product Owners and Marketers, Destination Marketers, DMO’s, Tourism Boards and tourism related marketing organisations, Hotels, B&B’s, Adventure Travel products and related tourism businesses.

Dates & Times: Wed 13 September & Thurs 14 September 2023 from 9am to 4pm daily.

Venue: Cape Town International Convention Centre

Registration: Register and book online at or contact the organiser CADEK Media at 021 854 4700

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